Key points to consider for different channels: Personalization: With AI and machine learning we can analyze customer behavior and offer personalized product and service recommendations. Interaction: With AR we can allow customers to interact with a product virtually before buying it Omnichannel: We can improve CX by integrating different sales channels; allowing you to browse online, buy in the physical store and make returns and exchanges online. BOM Artificial intelligence “Investing in digital experiences is a great opportunity to merge and connect the different points of the user journey with brand storytelling and use the resources created previously to amplify and continue the discourse that the brand has generated, but applied to the moment of consumption; a space that is generally considered too 'hardsell' or cold in the eyes of marketing.
It is an intimate opportunity to sell or close a sale.” Some tools/platforms for DX: Synthesia - AI video creation platform Runway - Multimodal AI platform that can mobile number list generate videos with text, images or video text to image image generator .BLACKBOX - AI-powered coding assistant.ChatGPT4: the new version of this popular AR Lens Studio - App to create AR experiences for millions of Snapchat users. BOM Artificial intelligence Digital experiences can be a key factor in differentiating ourselves from the competition and increasing CLV We have the opportunity to create emotions at the time of purchase that impact our audience's decisions and encourage their loyalty.
Remember that there are accessible tools for each company according to its strategic plan and resources. In an increasingly competitive market, evolve your customer journey with digital experiences! Ready to evolve each touch point with your audiences? We tell you how! BDM Digital Marketing Rate this article israeli santiago israeli santiago PRESIDENT LDMIsrael is president of LDM and is recognized as a Business Hacker for his professional experience as a marketer, business manager, and entrepreneurship. a decade at Procter & Gamble as head of local and regional projects, among which is the launch of the Gillette Latin America digital platform.